Selfless was created to break the typical “gym culture” mentality. Many have abused the idea of fitness and health. Some have made their bodies an idol. Once one goal is obtained another arises and the cycle continues. There is no source of true joy in material pleasures. There is only one true lasting joy which comes from the Lord above. I, Gabriel, made this brand due to my personal struggles of idolizing the gym and my body over God. Convicted by the Lord, I sought out a way to use my fitness journey to please God. Selfless was the outcome. A brand based on dying to ones self so that Christ may be glorified. Using the talents and skills He has given me and praising Him through them.